Siemens & Gahumi: Precision in Election Campaigns
Case Analysis
Gahumi partnered with Siemens to deliver over 40,000 custom election advertising products, including canvas bags, jerseys, T-shirts, and arm sleeves. Despite a tight 21-day timeline, Gahumi's agile manufacturing and stringent quality control ensured timely delivery within 14 actual production days post-sample approval, meeting Siemens' exacting standards for brand integrity and campaign readiness.
40000
sets
Custom Election Products Delivered
14
days
Actual Bulk Production Time
4
types
Product Categories Manufactured
100
%
Quality Inspection Rate
Brand Story
Siemens: Engineering Excellence, Global Impact
Siemens is a global powerhouse focusing on electrification, automation, and digitalization. Renowned for its engineering excellence and innovation, Siemens operates across diverse sectors from industry and infrastructure to healthcare and mobility. For its various global initiatives, including election-related branding or public awareness campaigns, Siemens requires partners who can consistently deliver high-quality, custom-branded merchandise that reflects their commitment to precision and reliability. Sourcing such items often involves stringent quality checks and tight production schedules to align with critical campaign timelines.
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Brand Goals
Ensuring Campaign Success with Timely, Quality Products
For a global leader like Siemens, the objective was to secure a reliable manufacturing partner capable of producing diverse, high-quality election campaign merchandise. The primary goal was to ensure impeccable brand representation and timely delivery of custom products to support their political or brand awareness campaigns worldwide, enhancing market presence and stakeholder engagement.
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Challenges
Navigating Complexity and Strict Requirements
The project for Siemens presented several significant challenges. Firstly, the requirement for multiple product categories (canvas bags, jerseys, T-shirts, arm sleeves) each with unique manufacturing processes, coupled with a large total volume exceeding 40,000 sets, demanded seamless coordination and high production efficiency. Secondly, the delivery schedule was exceptionally tight, originally set at 21 days, with an unavoidable 7-day delay for pre-production sample confirmation, compressing the bulk production time. Critical quality demands included a mandatory alcohol test for all silk-screened logos, requiring extensive sampling and adjustments to ensure durability. Furthermore, extremely strict dimensional tolerances (positive tolerance only) for cutting and stitching, along with specialized packaging requirements like individual polybags, added layers of complexity, ensuring every item perfectly represented the Siemens brand.
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Solutions
Precision Manufacturing and Agile Project Management
Gahumi deployed a comprehensive strategy to meet Siemens' demanding requirements. Our experienced R&D team rapidly prototyped and refined samples, undergoing 10 rounds of alcohol testing for silk-screened logos until achieving certified compliance. With a one-time approval of the final sample, we swiftly transitioned to mass production. Our 3 manufacturing facilities, encompassing raw material, sewing, full-auto printing, and assembly centers, were fully leveraged to manage the diverse product mix and high volume. We implemented stringent in-line and final 100% full quality inspections, providing detailed reports to Siemens, ensuring every product adhered to precise dimensional and aesthetic standards. Proactive production planning, including machine allocation and capacity analysis, allowed us to mitigate the compressed timeline, demonstrating our expertise in handling complex, time-sensitive projects. Our integrated approach ensured that each item, from fabric quality to intricate stitching and specialized packaging with polybags, met Siemens' global quality benchmarks.
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Success Achievements
Flawless Execution for a Global Brand

Through meticulous planning and efficient execution, Gahumi successfully navigated the project's complexities. Despite the 7-day delay in pre-production sample approval, our team delivered the entire 40,000+ sets of custom election merchandise within an impressive 14 actual production days, 2 days ahead of the revised 21-day target. All items, including canvas bags, jerseys, T-shirts, and arm sleeves, passed 100% full inspection and met Siemens' exacting quality standards, including the rigorous alcohol test for silk-screened logos. This success underscored Gahumi's robust manufacturing capabilities, commitment to quality, and ability to manage large-scale, multi-product orders under extremely tight deadlines for a globally recognized brand.

🚩About the Customer

Siemens is a technology company focused on the industrial, infrastructure, transportation, and healthcare sectors. From more efficient and energy-saving factories, more resilient supply chains, smarter buildings and power grids, to cleaner and more comfortable transportation and advanced healthcare systems, Siemens is committed to leveraging technology to create value for its customers. By integrating the real and digital worlds, Siemens empowers its customers to drive industrial and market transformation.

 

🚩About Gahumi

Founded in 1994, Gahumi is a comprehensive fabric-printing enterprise integrated with product R&D, design, manufacture and sales. We offer a full line of fabric-printing products, including towels, golf towels, flags, advertising T-shirts, sports items, fans’ scarves, hats & caps, and other election accessories, etc.

Based on 31 years of manufacturing experience, we have been exporting products to the US, Europe, East Asia, Africa, and the Middle East, and have established long-term partnerships with companies around the world.

With over 300 highly qualified employees and 3 manufacturing facilities covering a total area of 5,000 square meters (including a raw material center, sewing center, fully automatic printing center, and assembling center), our clients benefit from lower manufacturing costs and timely mass production for market launch.

The Solution

01
 Creative Design Solutions
Fast Response Throughout the Design Process: Equipped with a professional team of designers, customers can communicate their requirements through online meetings and emails. Designers will create exclusive designs based on corporate culture, event themes, etc. The delivery time of the first draft is controlled within 24 hours, and responses to revisions are prompt.  Design Security Assurance.
02
Fabric Selection Solutions
Rich Fabric Library: Build a fabric display area to synchronously showcase a variety of fabrics such as all - cotton, polyester - cotton, modal, and bamboo fiber both online and offline. Each fabric is meticulously labeled with parameters including composition, weight per square meter, hand feel, breathability, and sweat - absorption. Fabric swatches are provided for customers to touch, feel, and test.
03
Production Process Solutions
Diverse Printing Techniques: Offer printing techniques such as screen printing, direct - to - garment (DTG) printing, and heat transfer printing. 
Display finished sample T - shirts of different techniques to enable customers to make intuitive comparisons.
04
Quality Control Solutions
Full - process Quality Inspection: Set up multiple quality inspection checkpoints in links such as fabric warehousing, cutting, printing, sewing, and finished - product inspection. Before fabric warehousing, test indicators such as color fastness and shrinkage rate. During the production process, inspection personnel conduct random spot checks at any time to promptly identify and solve problems. When inspecting finished products, strictly check according to the AQL sampling standard to ensure that the defective rate is controlled within 1%.
10 rounds
Silk Print Alcohol Test Samples
1 time
Pre-production Sample Approval
3 facilities
Manufacturing Centers Utilized
2 days
Delivery Ahead of Revised Schedule
Gahumi's commitment to quality and their incredible speed in delivering such a complex order truly impressed us. Their proactive communication and problem-solving skills made this project a huge success for our global campaign.
Sarah Chen
Siemens Procurement Manager
The precision in manufacturing, from the fabric to the perfect logo print that passed all our tests, was outstanding. Gahumi understood our brand's need for excellence and delivered beyond expectations.
David Lee
Siemens Campaign Lead
Photo gallery
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Process Display
You can contact customer service according to the craftsmanship, position, content and style you want to customize, or you can consult customer service for recommendations.
Silkscreen
Gahumi Printing Process-Silkscreen.jpg
Sublimation
Gahumi Printing Process-Sublimation.jpg
Digital Printing
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Embroidery
Gahumi Printing Process-Embroidery.jpg
Foil Stamping
Gahumi Printing Process-Foil Stamping.jpg
Custom Support
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Customization process
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Product Customization
Tailored to your needs
1
Size
2
Printing Logo
3
Color
4
Free Design
5
Material
6
Process
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Choose clothing style
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Printing + embroidery
Custom content craft
Crafts/Text/Logo/Pattern/Color
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Confirm the finished product
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Customized clothing colors
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