Tshirt
Custom Hoodie & Sweat
Custom Bags
Flag
Towel
Custom Scarf
Cap
Brand Story
As a leading domestic beer brand, Dali Beer often enhances product sales and brand exposure through promotional activities. The customized folding shopping bags were used in offline promotions—serving as gifts for consumers and mobile brand promotion carriers. They needed to balance practicality and brand recognition, with delivery required before the promotion launch.
Brand Goals
The customized folding shopping bags were intended to support promotional activities. The core goals were to produce 3,000 bags within 12 days (including sampling), ensure the price stayed within the budget, and guarantee quality such as clear printing and easy folding to support the promotion.
Challenges
Tight timeline pressure: The 12-day cycle needed to cover sample confirmation, printing, sewing, folding, and plastic bagging. All links required seamless coordination, with extremely limited time.
Difficulty in multi-process collaboration: Printing, heat transfer, and sewing needed uninterrupted coordination—delays in any link would affect overall progress. Folding was time-consuming and required consistency, while plastic bagging added an extra production step.
Solutions
Rapid response and accurate quotation: Completed cost calculation within 24 hours of receiving the demand, provided a quotation within the customer’s budget to shorten the demand confirmation cycle; prepared 3 types of candidate fabric samples for the customer to quickly select.
Efficient sampling and confirmation: Based on Dali Beer’s brand visual standards, the first sample achieved accurate printed patterns and smooth folding structure. Real-time photos and videos were sent to confirm the sample effect, and mass production was launched immediately after customer approval.
Multi-link parallel production: Activated a dedicated assembly line for "printing-heat transfer-sewing-folding-plastic bagging", with a dedicated person coordinating the connection of each process throughout. After printing and heat transfer were completed simultaneously, the products were immediately transferred to the sewing workshop; after sewing, they directly entered the folding station, and finally were packed in plastic bags in batches. The daily capacity was no less than 250 pieces to ensure delivery within 12 days.
🚩About the Customer
Dali Beer is a leading brand in China’s beer industry. It often enhances the attractiveness of activities and brand communication through customized promotional gifts. It has clear requirements for suppliers’ response speed, cost control, and delivery timeliness. The folding shopping bags were core supporting materials for its offline promotions.
🚩About Gahumi
Founded in 1994, Gahumi is a comprehensive fabric-printing enterprise integrated with product R&D, design, manufacture and sales. We offer a full line of fabric-printing products, including towels, golf towels, flags, advertising T-shirts, sports items, fans’ scarves, hats & caps, and other election accessories, etc.
Based on 31 years of manufacturing experience, we have been exporting products to the US, Europe, East Asia, Africa, and the Middle East, and have established long-term partnerships with companies around the world.
With over 300 highly qualified employees and 3 manufacturing facilities covering a total area of 5,000 square meters (including a raw material center, sewing center, fully automatic printing center, and assembling center), our clients benefit from lower manufacturing costs and timely mass production for market launch.
👏Case Summary
The project’s success lies in efficient response and process collaboration—rapid quotation locked the demand, 1-round sampling reduced iterations, and multi-process parallel production shortened the cycle. Delivering within 12 days confirms Gahumi’s cost control and execution capabilities in FMCG promotion customization.
The Solution
Display finished sample T - shirts of different techniques to enable customers to make intuitive comparisons.
Dali Beer’s promotion had strict delivery requirements. Gahumi not only quoted quickly and within budget but also met expectations with the first sample. 3,000 shopping bags were delivered on time in 12 days, which didn’t delay the promotion preparation—very professional.
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