Tshirt
Custom Hoodie & Sweat
Custom Bags
Flag
Towel
Custom Scarf
Cap
Brand Story
Ghana's Star Oil (official website: www.staroil.com.gh) is a well-known local energy enterprise. This time, it customized 12 styles of full-print T-shirts for brand activities and employee image display. As an energy sector brand, it has strict standards for the design accuracy, craftsmanship quality, and delivery efficiency of customized clothing, requiring professional OEM services to realize multi-style production in a short cycle.
Brand Goals
Star Oil aimed to enhance brand visual recognition through 12 customized T-shirts for event promotion and employee wear. Due to the fixed event time, it required 12 styles of samples to be made within 5 days, with design consistency with renderings and precise dimensions to lay the foundation for subsequent mass production.
Challenges
Craftsmanship and style pressure: Full-print craftsmanship is complex; 12 styles have distinct designs; there are differences between the client’s renderings and actual cutting pieces, requiring quick adjustments.
Tight delivery cycle: The entire process of design, sampling, and production needed to be completed within 5 days, much shorter than the conventional sample cycle.
Strict quality requirements: Dimensions must strictly meet standards (only positive tolerances allowed); sewing must be completely consistent with renderings without deformation or misalignment.
Complex process connection: Samples need to be sent to the exhibition hall for inspection and photography first, then re-sent to the client, requiring high timeliness and packaging integrity for delivery.
Strict qualification review: Complete production qualification documents need to be provided to ensure compliance of cooperation.
Solutions
Rapid design response: A special design team was established to adjust differences between 12 sets of renderings and cutting pieces within 1 day, confirm the final production plan, and synchronize sampling.
Integration of production resources: Allocated priority production in the full-auto printing center and sewing center; adopted a seamless connection mode of "design-sampling-production" to shorten transfer time.
Full-process quality control: Arranged special personnel to check dimensions and sewing details; each style of sample passed 3 quality inspections to ensure consistency with renderings. Communicated delivery processes in advance and used reinforced packaging to ensure transportation safety.
Efficient qualification docking: Collated and submitted complete qualification documents within 4 hours, passing the client’s review.
🚩About the Customer
Ghana Star Oil is a key enterprise in the local energy industry, covering energy supply and related services. It values brand image building and event implementation efficiency, with high requirements for partners’ response speed and quality control capabilities.
🔗www.staroil.com
🚩About Gahumi
Founded in 1994, Gahumi is a comprehensive fabric-printing enterprise integrated with product R&D, design, manufacture and sales. We offer a full line of fabric-printing products, including towels, golf towels, flags, advertising T-shirts, sports items, fans’ scarves, hats, and other election accessories, etc.
Based on 31 years of manufacturing experience, we have exported products to the US, Europe, East Asia, Africa, and the Middle East, and established long-term partnerships with companies worldwide.
With over 300 highly qualified staff and 3 manufacturing facilities (covering a total area of 5,000 square meters, including a raw material center, sewing center, full-auto printing center, and assembly center), our clients benefit from lower manufacturing costs and time-to-market volume production.
👋Case Summary
The success stemmed from Gahumi’s accurate response to "multi-style, short-cycle" needs. Through rapid design by a special team, priority allocation of production resources, and full-process quality control, it not only solved problems such as differences between renderings and cutting pieces but also completed delivery in advance, confirming its efficient fulfillment capability in the customized clothing field.
The Solution
Display finished sample T - shirts of different techniques to enable customers to make intuitive comparisons.
We are amazed that 12 styles of T-shirt samples could be completed in 3 days, with designs and craftsmanship fully meeting our requirements. Gahumi’s efficiency has impressed us. Every link from design adjustment to final delivery was professional, saving valuable time for our subsequent mass production.
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