As a well-known beauty brand, YSL uses points redemption as a key method to maintain user stickiness. The customized canvas tote bags for this project, serving as points redemption gifts, not only need to fulfill the function of "rewarding users" but also convey a high-end texture through brand elements. The brand logo and color scheme on the bag must strictly adhere to the brand's visual system, making it a mobile brand display carrier.

YSL aimed to enhance the attractiveness of points redemption and strengthen users' favorability toward the brand with 50,000 customized canvas tote bags. It required the tote bags to meet high-end standards in material texture, color reproduction (consistent with the brand's classic colors), and logo printing precision. Additionally, the bags needed to be delivered before the launch of the points redemption activity to ensure the gifts were available on time.

High requirements for brand visual reproduction: YSL's brand colors (such as classic gold and black) needed precise matching, and the logo printing had to be clear without burrs to avoid color deviations that could harm the brand image.

Difficulty in controlling consistency in mass quality: 50,000 canvas tote bags required uniform material feel, sewing craftsmanship, and printing effects. Any batch differences might affect the user experience.

Strong binding between delivery and the activity: The points redemption activity had a fixed schedule, so the tote bags needed to be warehoused in advance and prepared for gift listing, leaving no buffer space in the delivery cycle.

Material adaptability testing: As a daily-used gift, the canvas material needed to be wear-resistant and of good texture, while ensuring that printed patterns did not easily fall off.

Precise implementation of brand visuals: A dedicated visual docking team was established. First, YSL's brand color cards and standard logo files were obtained. Ink ratios were determined through 3 color-matching tests, and high-precision screen printing technology was used to ensure clear logo edges. Finally, it passed the brand's visual review.

Standardized control of mass production: Unified production standards were formulated (including fabric batch screening, sewing stitch distance requirements, and printing position error ranges). For every 1,000 units produced, 20 were randomly selected for quality inspection to ensure consistent quality across all 50,000 units.

Production and delivery rhythm planning: The production process was split into "fabric procurement - printing - sewing - quality inspection - packaging," with seamless connection between each link. Two production lines were launched to operate in parallel, achieving a daily output of 8,000 units. A 3-day buffer period was reserved for final quality inspection and warehousing.

Material selection and process adaptation: 32-count dense canvas was chosen (balancing texture and durability). Wear resistance and wash resistance tests were conducted in advance (simulating user scenarios) to ensure printed patterns showed no obvious peeling after 10 washes.