Gahumi's Custom Backpacks for Energy Brand Events: A Success Story

Home > Case > Gahumi Empowers Energy Brand's Malaysia Events with Custom Backpacks

Case Analysis

Gahumi successfully collaborated with a prominent energy brand's Malaysian regional office, delivering custom backpacks for their crucial promotional activities. This partnership underscored Gahumi's expertise in navigating intricate product specifications and stringent deadlines to provide high-quality, customized merchandise that met and exceeded client expectations.

350

units

Custom Backpacks for Event

days

Typical Lead Time Requirement

orders

Total Orders to Date (similar scale)

About the Client

Major Energy Brand's Malaysian Branch Seeks Premium Event Merchandise

The client, a regional branch of a globally recognized energy brand based in Malaysia, sought to enhance its local engagement and brand visibility through custom promotional items for various events. With a reputation for quality and community involvement, they required a manufacturing partner who could deliver bespoke products that reflected their brand's high standards, durability, and practical utility for their customers. The focus was on creating items that would resonate with their target audience and provide lasting brand impressions.

Brand Objectives

Enhance Brand Presence and Customer Engagement with Quality Event Supplies

The primary objective for the Malaysian branch was to procure high-quality, custom-designed event supplies that would serve multiple purposes: strengthen user engagement by offering valuable giveaways, expand their customer base through effective brand exposure at events, and deepen their brand image by associating with premium, well-made products. They aimed for items that would be practical for recipients, ensuring prolonged use and continuous brand visibility, all while maintaining strict budget and timeline constraints.

Challenges

Navigating Complex Designs, Tight Deadlines, and Material Procurement Delays

Gahumi faced several significant challenges in this project. Firstly, the custom backpacks required multiple auxiliary processes and accessories, demanding complex craftsmanship to achieve the desired aesthetic and functional quality. Secondly, the client had an extremely short lead time, typically around 10 days for production and delivery, which is highly demanding for customized goods. Lastly, the sourcing of specific fabrics and components often encountered delays, posing a constant threat to the tight delivery schedule and requiring agile material management.

Solutions

Streamlined Production and Proactive Sourcing for Rapid Delivery

Gahumi adopted a multi-faceted approach to overcome these challenges. We initiated a rapid prototyping process, utilizing our extensive experience in fabric printing and bag manufacturing to develop a sample that met all specifications on the first attempt. This efficiency minimized revision cycles and accelerated the overall timeline. Simultaneously, our experienced procurement team proactively identified and secured high-quality materials from reliable suppliers, often pre-empting potential delays by managing inventory and expediting shipments. Our skilled production teams, backed by 31 years of manufacturing expertise and efficient workflow management across our 5000 sqm facilities, meticulously executed the complex craftsmanship, ensuring each of the 350 custom backpacks met the client's stringent quality standards within the ambitious timeframe.

High-Quality Production Meets Event Deadlines

Despite the inherent complexities and tight deadlines, Gahumi successfully delivered a high-quality batch of 350 custom backpacks. The initial prototype was approved on the first submission, demonstrating Gahumi's precise understanding of client requirements and design capabilities. While some bulk orders experienced minor adjustments in delivery schedules due to unforeseen material sourcing challenges, Gahumi consistently prioritized communication and managed expectations effectively. Overall, our agility ensured that critical event timelines were met, providing the client with premium promotional items that significantly enhanced their brand's presence and audience engagement.

🚩About the Customer

Shell's development trajectory in China has spanned over a century. Through more than a hundred years of ups and downs, Shell's long-term commitment to the Chinese market has remained unchanged.By the time of World War II, Shell had established over 50 subsidiaries in China and operated 1,000 outlets across about 20 provinces. During the war, all equipment was occupied by the Japanese army and severely damaged, bringing all business activities to a halt.

🚩About Gahumi

Founded in 1994, Gahumi is a comprehensive fabric-printing enterprise integrated with product R&D, design, manufacture and sales. We offer a full line of fabric-printing products, including towels, golf towels, flags, advertising T-shirts, sports items, fans’ scarves, hats & caps, and other election accessories, etc.

Based on 31 years of manufacturing experience, we have been exporting products to the US, Europe, East Asia, Africa, and the Middle East, and have established long-term partnerships with companies around the world.

With over 300 highly qualified employees and 3 manufacturing facilities covering a total area of 5,000 square meters (including a raw material center, sewing center, fully automatic printing center, and assembling center), our clients benefit from lower manufacturing costs and timely mass production for market launch.

The Solution

Fast Response Throughout the Design Process: Equipped with a professional team of designers, customers can communicate their requirements through online meetings and emails. Designers will create exclusive designs based on corporate culture, event themes, etc. The delivery time of the first draft is controlled within 24 hours, and responses to revisions are prompt. Design Security Assurance.

Rich Fabric Library: Build a fabric display area to synchronously showcase a variety of fabrics such as all - cotton, polyester - cotton, modal, and bamboo fiber both online and offline. Each fabric is meticulously labeled with parameters including composition, weight per square meter, hand feel, breathability, and sweat - absorption. Fabric swatches are provided for customers to touch, feel, and test.

Diverse Printing Techniques: Offer printing techniques such as screen printing, direct - to - garment (DTG) printing, and heat transfer printing.
Display finished sample T - shirts of different techniques to enable customers to make intuitive comparisons.

Full - process Quality Inspection: Set up multiple quality inspection checkpoints in links such as fabric warehousing, cutting, printing, sewing, and finished - product inspection. Before fabric warehousing, test indicators such as color fastness and shrinkage rate. During the production process, inspection personnel conduct random spot checks at any time to promptly identify and solve problems. When inspecting finished products, strictly check according to the AQL sampling standard to ensure that the defective rate is controlled within 1%.

Custom Backpacks Produced

Average Order Value

Prototype Approval

Gahumi proved to be an invaluable partner for our event merchandise. Despite the complex design and a very tight turnaround, they delivered high-quality backpacks that perfectly captured our brand image. Their professional team and commitment to quality made the entire process smooth.

Sarah Chen, Marketing Manager

Major Energy Brand (Malaysia Branch)

The team at Gahumi understood our urgent needs and went above and beyond to meet them. The custom backpacks were a huge hit at our events, and their flexibility in managing production schedules was truly impressive. We look forward to future collaborations.

David Lim, Procurement Specialist

Major Energy Brand (Malaysia Branch)

Success Stroy

Gahumi Empowers Energy Brand's Malaysia Events with Custom Backpacks

Success Stroy

Duku Culture: Canvas Bag Production Excellence

Success Stroy

Dalian University's Custom Denim Bags: Gahumi's Precision Craftsmanship

Success Stroy

Dalian University of Technology: Precision Custom Denim Bags Delivered On Time

Success Stroy

Shanghai University Custom Canvas Bags: Precision & Speed from Gahumi

Success Stroy

January 10, 2026

Esben: Precision Custom Scarves

Success Stroy

January 10, 2026

Hohhot Songda: Gahumi Delivers 10,000 Custom Scarves in 8 Days

Gahumi cases-105-custom scarf towel tshirt.webp

Success Stroy

January 10, 2026

Guangdong Yibei: Swift Delivery of Diverse Custom Merch

Success Stroy

December 24, 2025

Gahumi Delivery: 25,000 Custom Scarves for Shunde Xingandong

Gahumi Powers Tianjin Wuqing Marathon with Customized Event Apparel.webp

Success Stroy

December 24, 2025

Tianjin Wuqing Marathon: Rapid Custom Apparel Delivery

You can contact customer service according to the craftsmanship, position, content and style you want to customize, or you can consult customer service for recommendations.

Silkscreen

Sublimation

Digital Printing

Embroidery

Foil Stamping

Custom Support

Gahumi Printing Process-Customization.jpg

Customization process

Choose Product type

Explore our collection of stylish canvas bags、flag、clothing and choose your preferred design.

Customize Options

Select colors, patterns, and personalization details to create a unique products.

Place Order

Add your customized bag to the cart and proceed to checkout.

SCHEDULE MEETING NOW
FOR CUSTOM YOUR BRAND

Tailored to your needs

Size

Printing Logo

Color

Free Design

Material

Process

Tell us about yourself

Your First Name *

Your Last Name *

Your Email *

Your WhatsApp No. /Mobilephone *

Your Company Name *

Your Job Title *

Company Website *

Countries & Regions *

Which product do you want to customize? *

Industries *

Is there anything specific you'd like to discuss?

This case study is for the exclusive use of our company's successful case demonstration and is not intended for sales purposes. In case of any infringement, please notify us for removal.

🚩About the Customer

🚩About Gahumi

Products

By Scenario

About us