Playground Concert Merchandise: Gahumi Delivers Unified Branding and On-Time Production
Case Analysis
For the 'Playground' concert, Gahumi provided a complete custom merchandise solution. We managed the production of 1500 T-shirts, 1500 waist bags, 1500 sets of socks, and 1500 hats. The core challenge was to deliver all items from a single factory with unified color printing within a strict 20-day window, showcasing Gahumi's capacity for large-scale, time-sensitive event merchandise projects.
6000
units
Total custom merchandise items produced
1500
units
T-shirts
1500
units
Waist bags
1500
sets
Socks
1500
units
Hats
20
days
Production and delivery timeline achieved
Brand Story
Playground: Enhancing Fan Connection Through Exclusive Merchandise
Playground, a popular musical ensemble, sought to elevate their concert experience by offering exclusive, high-quality merchandise. This initiative aimed to strengthen the connection with their fanbase, provide tangible souvenirs of the live event, and present a cohesive visual representation of the band's identity through a unified product line.
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Brand Goals
Seamless Execution for a Memorable Concert Event
The primary objective for Playground was to enhance fan engagement by providing unique, high-quality merchandise that aligned with the concert's theme and the band's brand. Key goals included sourcing all items from a single manufacturer to ensure identical color representation across T-shirts, waist bags, socks, and hats. A critical requirement was the delivery of the entire order within a demanding 20-day timeframe, necessitating efficient production and logistical coordination.
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Challenges
Navigating Complex Demands for Event Merchandise
The project presented several key challenges: a compressed 20-day production and delivery schedule for a substantial order of 6,000 items across four different product categories. The critical requirement for absolute color consistency across all items, produced by a single factory, added significant complexity to material sourcing and printing processes. Coordinating diverse manufacturing stages under one roof for a live event demand was paramount.
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Solutions
Integrated Production and Color Management Expertise
Gahumi leveraged its comprehensive in-house manufacturing facilities and extensive supply chain network to meet Playground's demands. We established a dedicated production line, managing the creation of T-shirts, waist bags, socks, and hats simultaneously. Our expert team implemented advanced color matching techniques and strict quality control checkpoints throughout the process, ensuring the unified color requirement was met. This integrated approach allowed for rapid prototyping, efficient production scheduling, and adherence to the tight 20-day deadline.
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Success Achievements
On-Time Delivery and Perfect Color Harmony
Gahumi successfully delivered the complete order of 6,000 custom merchandise items for Playground's concert precisely within the 20-day timeframe. All products—T-shirts, waist bags, socks, and hats—exhibited perfect color consistency as per the client's specification. The entire batch passed quality inspections seamlessly, ensuring Playground could offer premium merchandise to their fans, thereby enhancing the concert experience and reinforcing brand identity.

🚩About the Customer

Founded in 1994, Gahumi is a comprehensive fabric-printing enterprise integrated with product R&D, design, manufacture and sales. We offer a full line of fabric-printing, including towel, golf towel, flag, advertising T Shirt, sports activities item, fans scarf, hats caps, and other election accessories etc. Base on 31 years' manufacturing experience, we have been exporting products to US, Europe, East Asia, Africa and Middle East. And we have set up long term partnership with companies from all over the world. Our clients benefit from lower manufacturing costs and time-to-market volume production through over 300 highly qualified staffs and the 3 manufacturing facilities, total 5000 sqm factory, including raw material center, sewing center, full-auto printing center, assembling center.

 

🚩About Gahumi

Founded in 1994, Gahumi is a comprehensive fabric-printing enterprise integrated with product R&D, design, manufacture and sales. We offer a full line of fabric-printing products, including towels, golf towels, flags, advertising T-shirts, sports items, fans’ scarves, hats & caps, and other election accessories, etc.

Based on 31 years of manufacturing experience, we have been exporting products to the US, Europe, East Asia, Africa, and the Middle East, and have established long-term partnerships with companies around the world.

With over 300 highly qualified employees and 3 manufacturing facilities covering a total area of 5,000 square meters (including a raw material center, sewing center, fully automatic printing center, and assembling center), our clients benefit from lower manufacturing costs and timely mass production for market launch.

The Solution
01
 Creative Design Solutions
Fast Response Throughout the Design Process: Equipped with a professional team of designers, customers can communicate their requirements through online meetings and emails. Designers will create exclusive designs based on corporate culture, event themes, etc. The delivery time of the first draft is controlled within 24 hours, and responses to revisions are prompt.  Design Security Assurance.
02
Fabric Selection Solutions
Rich Fabric Library: Build a fabric display area to synchronously showcase a variety of fabrics such as all - cotton, polyester - cotton, modal, and bamboo fiber both online and offline. Each fabric is meticulously labeled with parameters including composition, weight per square meter, hand feel, breathability, and sweat - absorption. Fabric swatches are provided for customers to touch, feel, and test.
03
Production Process Solutions
Diverse Printing Techniques: Offer printing techniques such as screen printing, direct - to - garment (DTG) printing, and heat transfer printing. 
Display finished sample T - shirts of different techniques to enable customers to make intuitive comparisons.
04
Quality Control Solutions
Full - process Quality Inspection: Set up multiple quality inspection checkpoints in links such as fabric warehousing, cutting, printing, sewing, and finished - product inspection. Before fabric warehousing, test indicators such as color fastness and shrinkage rate. During the production process, inspection personnel conduct random spot checks at any time to promptly identify and solve problems. When inspecting finished products, strictly check according to the AQL sampling standard to ensure that the defective rate is controlled within 1%.
4 types
Product categories managed
1 factory
Single-source production for consistency
100 %
Color consistency achieved across all items
Gahumi provided an exceptional service for our concert merchandise. They met every requirement, from the specific product counts to the crucial color consistency and tight deadline. Their professionalism and ability to deliver complex orders make them a top-tier manufacturing partner.
Event Coordinator
Playground Concert Series
The seamless production of all our merchandise by Gahumi was critical to the success of our event. Their commitment to quality and timely delivery ensured our fans received excellent products.
Production Manager
Playground Concert Series
Photo gallery
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Process Display
You can contact customer service according to the craftsmanship, position, content and style you want to customize, or you can consult customer service for recommendations.
Silkscreen
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Sublimation
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Digital Printing
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Embroidery
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Foil Stamping
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Custom Support
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Customization process
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Product Customization
Tailored to your needs
1
Size
2
Printing Logo
3
Color
4
Free Design
5
Material
6
Process
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Choose clothing style
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Printing + embroidery
Custom content craft
Crafts/Text/Logo/Pattern/Color
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Confirm the finished product
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Customized clothing colors
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